The Samsung Galaxy S25 Ultra arrives on Jan. 31 for $1,300, which is $100 pricier than last year’s Galaxy S24 Ultra. It launches alongside the cheaper Galaxy S25 Plus and Galaxy S25.
The biggest new features across all three new phones is Galaxy AI, a collection of tools powered by generative AI, or AI that can generate content in response to prompts based on training data. Examples include having the Notes app summarize and format notes for you, the ability to circle any image to launch a Google search for that item and tapping a button to rewrite your text messages in a different tone before sending them.

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